Privacy policy

Last Updated: January 14, 2026

True Authentic Apparel ("we," "us," or "our") operates this store and website to provide you with a premium, curated shopping experience (the "Services"). As a Shopify-powered brand, we are committed to transparency regarding how we collect, use, and protect your personal information.

By accessing or using our Services, you acknowledge that you have read and understood the practices described in this Privacy Policy.

1. PERSONAL INFORMATION WE COLLECT

We collect information that identifies or can be reasonably linked to you. This includes:

Contact Details: Name, billing/shipping address, phone number, and email.
Financial Information: Payment card details and transaction information (processed via secure, encrypted gateways).
Account Credentials: Usernames, passwords, and security settings.
Transaction History: Products viewed, items in your cart/wishlist, and past purchases.
Customer Support: Information provided during communications with our team.
Technical Data: IP address, device type, browser information, and usage patterns via cookies.

2. HOW WE USE YOUR INFORMATION

We use your data to maintain the high standard of service expected from True Authentic Apparel:

Order Fulfilment: To process payments, arrange shipping, and manage returns/exchanges.
Customised Experience: To recommend products tailored to your style and preferences.
Marketing: To send updates on new drops and exclusive offers via email or SMS (only with your consent).
Security: To detect and prevent fraudulent transactions and protect our community.
Legal Compliance: To meet regulatory requirements and respond to valid legal requests.

3. DATA DISCLOSURE & THIRD PARTIES

We do not sell your personal data. However, we disclose information to trusted partners to facilitate our Services:

Shopify: Our primary platform provider for store management and data processing.
Service Providers: Logistics partners, payment processors (e.g., Stripe, PayPal), and data analytics tools.
Marketing Partners: To show you relevant advertisements based on your interests.
Business Transfers: In the event of a merger, acquisition, or asset sale.

4. YOUR RIGHTS AND CHOICES

Depending on your location (including the EEA, UK, and various US states), you may have the following rights:

Access & Portability: Request a copy of the data we hold about you.
Correction & Deletion: Request that we update or erase your personal information.
Opt-Out: Unsubscribe from marketing communications at any time via the "Unsubscribe" link in our emails.
Global Privacy Control: We recognize GPC signals for automated opt-out preferences where applicable.

To exercise these rights, visit the Shopify Privacy Portal or contact us directly.

5. DATA SECURITY & RETENTION

While no digital platform is 100% secure, we implement industry-standard measures to protect your data. We retain your information only as long as necessary to provide our Services, comply with legal obligations, or resolve disputes.

6. CHILDREN’S PRIVACY

Our Services are intended for adults. We do not knowingly collect information from individuals under the age of 16. If you believe a minor has provided us with data, please contact us for immediate removal.

7. INTERNATIONAL TRANSFERS

As a global brand, your data may be processed outside of your home country (including in the US and Canada). We ensure all transfers comply with recognised legal mechanisms, such as Standard Contractual Clauses (SCCs).